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Happy Friday! Here’s the latest loyalty news you missed this week… Sears Personalizes Service for Loyalty Members Apr 22 2014 | ABC News Last May, the Shop Your Way loyalty program expanded into a social platform with the addition of Member Assist, which allows members to communicate with their favorite store associate at a nearby location. This week, Sears is launching another service called Get Advice, which expands the social platform into a large community of both....