Maritz Motivation Solutions

We see consumers as people first, so building true loyalty between a consumer and a brand requires an ongoing commitment to understand and address the diverse qualities of people. As we’ve learned from our investment in studying the human sciences with The Maritz Institute, people are rational, but also emotional. We are individuals, but wired to be social. We are motivated by tangible and intangible rewards, as well as motivating experiences.

The most effective programs address the whole person. Rewards for purchases, and perks and privileges for various status levels are a good place to begin, but the entire experience with the brand needs to be rewarding. That may require creating a relationship of shared value – not only with the brand, but with the front-line employees and the entire customer community that share those same interests and values. Consumer Loyalty is best generated along a continuum where every interaction and every touch-point with a customer is an opportunity for positive connection with the brand.

At Maritz Motivation Solutions, we design and operate customer-relevant, financially-viable consumer loyalty solutions that deliver results. We offer end-to-end loyalty services including:

• program strategy and design
• consumer insights and analytics
• campaign lifecycle management
• state-of-the-art loyalty platform technology
• in-house experts in program financials and operations
• comprehensive global rewards options

Beyond consumer loyalty, we also specialize in aligning your employee engagement and recognition programs with your desired customer experience so your organization is enabled and energized to deliver on the promise of your brand.