In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multi-media and entertainment features they might want in tomorrow...Read More

Not so long ago it was a concept associated with science fiction. Now the dream of the self-driving car is on its way to becoming reality.Obviously there are legal and regulatory hurdles still to overcome, but self-drive technology has been...Read More

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner (former CEO of Disney)It’s 2015 and our relationships with brands are...Read More

The “Internet of Things” (IoT) is one of the most revolutionary trends in technology today. It is often referenced in relation to the ‘smart home’, where household appliances, meters and devices autonomously communicate...Read More

“I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as...Read More

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multi-media and entertainment features they might want in tomorrow...Read More

Despite the fact that we all know better, at times we eat food we shouldn’t, we don’t get enough exercise, and we don’t get enough sleep. In short, we put off things that cause us short term pain even though there are...Read More

Retail parks are currently a hot topic of conversation: This retail format is increasingly the first choice among retailers and consumers, and investors are now following suit. GfK retail expert Manuel Jahn explores why retail parks constitute a...Read More

The mobile instant messaging (IM) market has been a phenomenon of the past 4 years. The growth of IM has been staggering with players such as Japan’s LINE and China’s WeChat acquiring over 500 million users within 2 years of launch. A...Read More

While marketers tend to focus on what people are sayingabout their brands in social media, they sometimes overlook the people who are driving these conversations.In our latest video blog, Cathy Buena (Research Director, GfK Digital...Read More