The mobile instant messaging (IM) market has been a phenomenon of the past 4 years. The growth of IM has been staggering with players such as Japan’s LINE and China’s WeChat acquiring over 500 million users within 2 years of launch. A large proportion of the global IM user base however, does not generate substantial revenue and this is fueling change.
IM is part of a mobile messaging ecosystem
IM forms one method of messaging within the mobile messaging ecosystem which consists....