Mother’s Day is fast approaching, a great day for mothers to be fawned over and appreciated. Why isn’t every day Mother’s Day? Well, that’s a whole other discussion entirely. What this one special day does afford is the...Read More

We're all familiar with the generic term 'C-suite.' Having Chiefs of Staff assigned to oversee each functional and operational part of the organization - Chief Marketing Officer, Chief Operating Officer, Chief Financial Officer, Chief...Read More

I recently attended a webinar by Yahoo! Finance Canada entitled 'Money Matters - Understanding Canadian's banking needs', presented by their Research Manager, Sarah Bradley. It contained a lot of interesting statistics and thought...Read More

At their core, retail loyalty programs and, more broadly, engagement strategies utilize gamification principles, awarding users for completed actions. In a mobile world where 66% of smartphone owners have used their smartphones every day in the...Read More

All the world's a stage, and all the men and women merely players...- William Shakespeare (As You Like It, Act II, Scene VII) Quick, name the #1 critical success factor for your online community? Activations, you say. Yes, registration is...Read More

A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.- Wayne Gretzky -This weekend I did two things that I, and many others, do on a highly routinized basis – I went out for coffee and...Read More

We’re all for Loyalty. We’re all about it as “The Customer Engagement Experts”! The fact is, to be truly successful, companies today must recognize the importance of customer engagement. Building customer loyalty through...Read More