A while back, we posed a question that many companies today may be asking themselves: Should I launch a customer loyalty program?  If a company’s goal is to deepen their customers’ level of engagement and increase their lifetime...Read More

We’re back on the road again en route to sunny Florida, this time for Loyalty 360’s annual Loyalty Expo.As Sponsors of the Loyalty Expo, we’re looking forward to joining in topical conversations about best practices that...Read More

Very soon, Exchange Solutions will be rolling out an improved version of our customer engagement platform   that will facilitate our data-driven approach to individualized offers faster and more effectively than ever before!Brenda...Read More

As shoppers become increasingly tech savvy, access to more knowledge and options is breaking down the barrier to switching brands. As a result, more and more companies are starting rewards programs to engage and retain their customers. The result...Read More

Having been in the customer engagement and loyalty industry for the past 18 years, we come across this question pretty regularly … “Should we launch a customer loyalty program?” The fact is, the decision regarding a new customer...Read More

I was first introduced to the concept of “customer engagement” about two decades ago, in a then-revolutionary book, entitled “The One to One Future”(1). By the end of the 1990’s, it became a concept that was widely...Read More

Businesses launch loyalty programs for a number of reasons. Increased customer acquisition, retention, lifetime value, and ultimately, profitability are all goals in the quest to engage customers at a deeper level.In recent months, we’ve...Read More

In a recent whitepaper, we weighed the question: Proprietary Program or Coalition – Which is best for my business? We compared proprietary loyalty programs to coalition loyalty programs – their merits, their challenges and...Read More

If your company is considering implementing a new loyalty or customer engagement program, there a number of choices – a coalition program versus a proprietary program, to develop it in house or outsource, to go with a custom build or an out...Read More

  I recently had the privilege of being interviewed by IBM at their Smarter Commerce Global Summit in Tampa. It is amazing to see the array of products from IBM and how well they have stitched them together to truly make...Read More