If your company is considering implementing a new loyalty or customer engagement program, there a number of choices – a coalition program versus a proprietary program, to develop it in house or outsource, to go with a custom build or an out of-the-box solution – but comparing each is like comparing apples, oranges and watermelons. An apple a day may keep the doctor away, but an orange, with all that vitamin C, can be just as healthy, can’t it? But neither fruit can....