UFC, Nestlé Purina Want to Retain Loyal Customers, Build Brand Advocates

There is an inherent element of passion at the core of any brand customer base. That’s where brands can go and begin their customer loyalty journeys. “Find at the core what the passion is of your customers,” Deborah Cook, Director of CRM for Ultimate Fighting Championship (UFC), said during Thursday’s Loyalty360 webinar titled, “How Two Diverse Brands Green Lighted Their Loyalty Program Initiatives,” which was presented by CrowdTwist. “There’s always a passion there. Finding that passion and....