ConAgra Foods Focuses on Deep Customer Insights and Differentiating Innovation
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When ConAgra Foods CEO Gary Rodkin was talking about a significant milestone for his company during the Sept. 18 first-quarter financial results call for fiscal 2015, he zeroed in on what his company does best. “We achieved the No. 1 dollar share position in frozen single serve meals during the quarter,” Rodkin said during the conference call according to a Seeking Alpha transcript. “As you know that’s been a challenging category for retailers, but it's still very large, important, and profitable for customers....

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