Southwest Airlines wanted to do something to show appreciation to members of its Rapid Rewards loyalty program. As a result, Southwest Airlines has partnered with loyalty currency management global firm Points to offer members a 25% bonus on all Rapid Rewards points purchased through July 16, 2013 – marking the first time Southwest has offered a bonus on points purchases.
Angie Russell, Manager of Partnership Loyalty Marketing for Southwest Airlines, told Loyalty 360 that the airline wanted to show appreciation and gratitude to....