Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, recently announced the addition of business leader Rob Daniel as Executive VP of Client Services as a step to advance the company’s North American business presence. Daniel previously held an executive role as VP of Enterprise Loyalty and Consumer Insights for Bank of Montreal, and will bring his vast experience in customer strategy to Bond Brand Loyalty.
The company looks to utilize Daniel’s leadership to build innovative solutions for client services teams, major accounts and loyalty strategy. “Brands want and need better ways to connect with their customers,” Daniel said. “We’re doing some very interesting and progressive work that is aligned with the future of marketing, and I’m excited to join the agency and be a part of it.”
A recent rebranding preceded Daniel’s addition, with the unveiling of Bond Brand Loyalty, which represents the company’s commitment to offer a unique combination of loyalty marketing services with creative brand engagement strategies, best-in-class customer experience, and proprietary digital solutions.
“Adding Daniel strengthens the agency’s leadership position and is part of an ongoing strategy to revolutionize how brands apply loyalty to their business and, when done right, capture the benefits,” Bob Macdonald, President and CEO of Bond Brand Loyalty, said.
“We’re bringing differentiated solutions to market, and Rob’s expertise in loyalty marketing, customer experience, data management, research and insights will be instrumental in helping our partners form loyal bonds with their customers,” Macdonald said.
ABOUT BOND BRAND LOYALTY
Maritz Canada and Maritz Loyalty Marketing recently joined forces and rebranded as Bond Brand Loyalty. As a leading North American Brand Loyalty Agency, we have been practicing brand loyalty for over 100 years for the world's most influential and valuable brands. We make the world a more loyal place - a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the businesses those brands represent. We build measurable, authentic and long-lasting relationships between our clients' brands and their customers through a combination of services, including loyalty strategy, customer experience, market research, insights and analytics, live events, experiential marketing, and proprietary loyalty technology platforms. Bond Brand Loyalty is a Maritz Company. For more information, please visit www.bondbrandloyalty.com.