Lucrative loyalty program partnerships are becoming more common among leading brands. Many are looking to further expand their pool of benefits and services by combining with the resources of existing programs to bring an even wider array of value to consumers. For AirAsia, this additional “pool of benefits” can almost be taken literally, as members of the airline’s BIG Loyalty Program can now earn points for stays at Sunway Hotels & Resorts.
Now guests enjoying the customer experience and luxurious hospitality of participating Sunway Hotels & Resorts across Malaysia, Cambodia and Vietnam can earn up to seven times the BIG Points. These points can be used towards the rewards and services offered through AirAsia’s BIG Loyalty Program, which includes free airline tickets to explore new and exciting destinations.
“With more than 14 million existing AirAsia BIG members from 150 countries worldwide and counting, this partnership enables Sunway Hotels & Resorts to reach out to more travellers, which is in line with our direction of enhancing our reach to a wider market worldwide,” said Albert Cheong, CEO and Group General Manager of Sunway Hotels & Resorts. “This partnership will bring great visibility to our portfolio of hotels and allow us to offer additional rewards to guests and to the travel community. Now, our guests can travel more when they stay with.”
The new deal will reward AirAsia BIG members with a point for every MYR1.00 (USD1.00) spent on qualifying stays at any participating Sunway location. This includes the Villas, Sunway Pyramid Tower East and Sunway Putra Hotel in Kuala Lumpur, the Banjaran Hotsprings Retreat in Perak, Sunway Hotel Georgetown and Sunway Hotel Seberang Jaya in Penang, Sunway Hotel Phnom Penh in Cambodia and Sunway Hotel Hanoi in Vietnam.
“We have come together with Sunway Hotels & Resorts to announce a lifestyle partnership that will present hospitality rewards to our BIG Members,” said Alice Goh, CEO of AirAsia BIG. “Being a BIG Member is gratifying as they get to enjoy benefits such as priority access for AirAsia flight sales and redeem free AirAsia flights to over 100 destinations from as low as 500 BIG Points. By bringing together two of the renowned names in the travel and hospitality industry, this partnership will prove itself as a rewarding experience to avid travellers as they earn their BIG Points with Sunway Hotels & Resorts, and fly for free with AirAsia BIG.”
In addition to the new loyalty program initiative, Sunway plans to continue its pursuit of offering global travellers and frequent guests a world-class customer experience.