Enters Agreement with Boyner Group to Extend Reach of Leading Concierge Services
Affinion Group, Inc. ("Affinion" or "the Company"), the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, announced today that it has further extended its geographic reach in Europe with the acquisition of a majority stake in Back-Up, a leading concierge service. Affinion has accelerated its entry into this attractive, fast-growing market through the....