Durham, NC – June 22 , 2011 — Sixth Sense Media, a provider of real-time mobile marketing, loyalty, and advertising solutions, today announced that they have joined Loyalty 360, a global association for loyalty marketers. Membership to the Loyalty 360 association is part of Sixth Sense Media’s mission of providing real-time, trigger-based mobile marketing solutions that increase customer retention and deliver greater brand engagement.
“The mobile channel is essentially reinventing loyalty programs from both a strategic marketing and customer experience perspective,” said John Orlando, Sixth Sense Media’s EVP, Worldwide Marketing and Business Development. “Like Loyalty 360, we are passionate about what mobile loyalty programs can do for consumer-focused businesses. We look forward to sharing our insights and industry best practices as well as learn from our peers and marketers across the loyalty ecosystem.”
““Sixth Sense Media brings Loyalty 360 an important perspective on how to excel and personalize loyalty marketing by leveraging the mobile channel,” said Mark Johnson, President and CEO of Loyalty 360. “With Sixth Sense Media’s focus on real-time, trigger-based marketing solutions that target the lifecycle marketing challenge, we are excited about their membership support and look forward to their contributions to the loyalty industry.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, please visit www.loyalty360.org.
About Sixth Sense Media
Sixth Sense Media offers a real-time marketing platform and managed service that delivers highly personalized and interactive customer engagement via the mobile channel. Our solutions result in increased customer retention and greater brand engagement that drives conversion for both in-house products and services as well as 3rd party brands and affiliates.
The key to our customers’ success is in our unique lifecycle trigger marketing platform that leverages a mobile consumer’s real-time context (actions and location) with their past behavior and dynamic profile (demographics, purchases, history) that results in “just-in-time” promotions. As a result, we enable companies to deliver a wide-range of micro-segmented, contextually relevant and personalized promotions that can reward loyal customers, retain customers who are at risk of churning, offer customers up-sell opportunities, and serve-up targeted advertisements.
Sixth Sense Media has its corporate headquarters in the Research Triangle Park, Raleigh, NC, USA with an additional office in Kolkata, India. For more information about Sixth Sense Media, please email marketing@sixthsensemedia.com.
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For more information, press only:
Christine Krajewski, +1508-655-2524, christine.krajewski@sixthsensemedia.com