Paris Baguette, a bakery cafe chain based out of Seoul, South Korea, announced a revamped digital rewards program. Paris Baguette’s refreshed program, labeled PB Rewards, enables a consumer experience that encourages customer frequency. The frictionless loyalty journey from improved online ordering to exclusive point-based benefits, convenient pick-up and delivery options, select offers based on the challenge completions, insider knowledge, and more allows for an effortless buying experience.
Paris Baguette’s partnership with Olo Inc., a New York City-based software development company specializing in product ordering and delivery for restaurants, has focused on a seamless online ordering and purchasing experience, improving the overall consumer experience.
“At Paris Baguette, we’re known for the incredible quality of our freshly made in-house pastries, cakes, and coffees, and with these new digital upgrades, we are able to elevate the guest experience at every touchpoint throughout our cafes,” said Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America. “The enhancements to our tech stack are another exciting milestone for our brand as we continue to expand and open new locations throughout North America.”
PB Rewards offers a point-based rewards system to incentivize purchases, as points can be redeemed for free pastries, teas, and even free cakes.
More information about Paris Baguette’s Reward Program can be found here.
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