Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members who meet certain transactional and/or engagement goals. To build customer loyalty, rising through levels can and should be an exciting experience for members.
On the other side, when members do not meet the tier requirements, they don’t get the perks. While the experience of reaching a new level is exciting, not earning....