CINCINNATI, OH (October 22, 2025) — Loyalty360, the Association for Customer Loyalty, hosted a new
Executive Perspectives webinar featuring
Denise Holt, Senior Vice President of Strategy, Experience, and Research at
Phaedon, for an in-depth discussion on
“The Power of Emotional Loyalty: How Brands Build Lasting Connections.”
The session explored the findings from Phaedon’s latest
Emotional Loyalty Research Study, which examines how brands can move beyond transactional relationships to build enduring emotional connections with their customers. Holt shared updated consumer data and practical frameworks that illustrate how trust, empathy, and shared values drive meaningful, measurable loyalty outcomes across industries including retail, hospitality, dining, and entertainment.
Throughout the conversation, Holt emphasized that true loyalty is an
outcome, not a program highlighting how brands that invest in authentic, emotionally resonant experiences outperform competitors relying solely on discounts or promotions.
The full on-demand recording of
The Power of Emotional Loyalty webinar is now available at
Loyalty360.org