When It Comes to Retail Demographics, Silver Isn't Second Best
Like youth, marketing budgets are often wasted on the young.
Millennials are the least brand loyal consumer generation we’ve seen in modern times. The same technological and market drivers that effectuate this behavior are likely to persist in subsequent generations as well, so the “customer for life” may not be a customer you can count on going forward. In fact, they’re increasingly elusive. Apart from Amazon and Apple, very few....