Loyalty360 Reads: Comcast and Comscore Expand Partnership, Chase and DoorDash Enhance CX, and Casey’s Fosters Customer Engagement with “Classroom” Campaign

Comcast Advertising and Comscore Collab for Better TV Ad Measurement  Comcast Advertising and Comscore announced an expansion of their partnership to enhance cross-platform measurement for TV advertising through Comcast’s Signal Authentication solution. The tool will provide greater accuracy in identity resolution and attribution for media campaigns. Comcast Advertising’s Signal Authentication spans almost 32 million U.S. households and offers a new standard for measuring reach, frequency, and attribution across both....