Loyalty360 talks to brands regularly about the crucial aspect of internal alignment as it relates to
any customer loyalty/customer experience/customer engagement initiative.
Maria Winans is Chief Marketing Officer (CMO) for IBM Watson Customer Engagement. She is responsible for managing all aspects of global marketing, strategy, and execution for solutions that enable business leaders in marketing, commerce, and supply chain disciplines to leverage data, analytics, and cloud to build deeper, more valuable engagements with their....