Brand Heritage Drives Customer Loyalty at Lands’ End
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Jerome Griffith has been CEO at Lands’ End for nine months and has longed for the iconic retailer to return to its roots. That rich brand heritage is a driving force behind customer loyalty. “Since I joined the company nine months ago, we’ve made significant progress as an organization,” Griffith said during the third-quarter earnings call. “We stabilized the business after several years of contracting sales and laid the foundation for growth in years to come. Looking ahead, I believe that we are uniquely....

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