1 Hotels has introduced a new way of rewarding travelers with its Mission Membership, a values-driven program designed to deepen guest connection and while having a positive impact on the environment. Instead of relying on points or tiered status, the program focuses on personalization, purpose, and mindful travel. Rooted in the brand’s commitment to sustainability and intentional luxury, and offers curated perks and meaningful experiences from the moment guests join.
1 Hotels Founder and Chairman of Starwood Hotels, Barry....