Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at length about Millennials here, here and here—and last year consumers spent $19.9 billion on Mother’s Day compared to just $12.5 billion on Father’s Day (that’s nearly 60% more). See this infographic from Discover for more fun facts.
But let’s not forget about men. We have money and like to buy things, too! With that in mind....