With the recession, consumers are more discerning about where they spend their money. They want the most value for their money and want to be satisfied with their purchase. Customer satisfaction has become increasingly more important to retailers to help drive customers to their store and to make sure they keep coming back.
In 2011, the top ten companies based on customer satisfaction scores were: Amazon, Trader Joes, Netflix, Nordstrom, Publix Super Markets, Southwest Airlines, Apple....