The customer loyalty industry’s top brands, teams, and initiatives took center stage at the 2026 Loyalty Expo as Loyalty360 announced the winners of this year’s Loyalty360 Awards. Recognizing excellence across a wide range of categories, the awards honor organizations that are redefining customer engagement, building stronger emotional connections, and delivering measurable impact through innovative loyalty and CX strategies.
This year’s winners and finalists reflected the continued evolution of loyalty, with brands showcasing forward-thinking approaches to personalization, data and insights, AI-driven engagement, customer experience, and long-term value creation. Finalists presented their initiatives live at Loyalty Expo in Orlando, offering attendees an inside look at the strategies, challenges, and results shaping the future of customer loyalty.
The winners of the 2026 Loyalty360 Awards are as follows:
B2B CUSTOMER LOYALTY
Platinum: Bank of America
Gold: Purina
Silver: Ferguson
Bronze: Boehringer Ingelheim
Honorable Mention: Resideo
CORPORATE SOCIAL RESPONSIBILITY & LOYALTY:
Platinum: TIE - PetSmart and TELUS
Gold: Tropical Smoothie Cafe
Silver: Firehouse Subs
EMPLOYEE ENGAGEMENT & IMPACT:
Platinum: PetSmart
Gold: Bank of America
Silver: Weigels
Bronze: Boehringer Ingelheim
Honorable Mention: PNC
CO-BRAND/PRIVATE LABEL CREDIT CARD:
Platinum: Amtrak
Gold: MGM Resorts
Silver: Frontier Airlines
Bronze: TIE - WestJet and American Eagle Outfitters
BEST SUPPLIER INNOVATION:
Epsilon
Hightouch
Vibes
Kobie
Tillo
GLOBAL LOYALTY PROGRAM:
Platinum: Hasbro
Gold: Deutsche Telekom
Silver: Hertz
PREMIUM AND SUBSCRIPTION LOYALTY:
Platinum: Wyndham Hotels and Resorts
Gold: MANSCAPED
Silver: Butcher Box
Bronze: UFC
Honorable Mention: GNC
CREATIVE CAMPAIGN & COMMUNICATIONS:
Platinum: Burger King
Gold: USAA
Silver: Great Clips
Bronze: TIE - Jetblue and Frontier Airlines
Honorable Mention: Victoria's Secret
CUSTOMER LOYALTY TRANSFORMATION:
Platinum: Nothing Bundt Cakes
Gold: Tropical Smoothie Cafe
Silver: Hilton
Bronze: TIE - MGM Resorts and Bank of America
Honorable Mention: Burger King
NEW LOYALTY PROGRAM LAUNCH:
Platinum: Cleveland Cavaliers
Gold: Petro-Canada
Silver: TIE - NCSECU and Chatters
Bronze: Simon
Honorable Mention: Cruises.com
LOYALTY PROGRAM DESIGN:
Platinum: The Cleveland Orchestra
Gold: Purina
Silver: Choice Hotels
Bronze: Bank of America
Honorable Mention: Victoria's Secret
OFFER, INCENTIVE, AND REWARD DESIGN:
Platinum: Taco Bell
Gold: Hertz
Silver: Tao Group
Bronze: Chipotle
Honorable Mention: Firehouse Subs
TECHNOLOGY & TRENDS:
Platinum: CAVA
Gold: Albertsons
Silver: MANSCAPED
BRAND-TO-BRAND PARTNERSHIPS:
Platinum: Wyndham Hotels & Resorts
Gold: Disney+
Silver: WestJet
Bronze: Petro-Canada
Honorable Mention: TripAdvisor
CUSTOMER LOYALTY STRATEGY:
Platinum: TELUS
Gold: PNC
Silver: Tao Group
Bronze: Scooters Coffee
Honorable Mention: Progressive
CUSTOMER EXPERIENCE STRATEGY:
Platinum: CAVA
Gold: Hilton
Silver: SharkNinja
Bronze: ExxonMobil
CUSTOMER ANALYTICS, INSIGHTS, AND METRICS:
Platinum: Amtrak
Gold: American Eagle Outfitters
Silver: Audience Rewards
Bronze: NCSECU
Honorable Mention: Petsmart
EXCELLENCE IN GAMIFICATION:
Platinum: Weigels
Gold: Burger King
Silver: Chipotle
Bronze: Purina
Honorable Mention: Hasbro
PERSONALIZATION STRATEGY & INNOVATION:
Platinum: Wingstop
Gold: Taco Bell
Silver: Boehringer Ingelheim
Bronze: ExxonMobil
Emerging Loyalty Leader:
Laura Gonzalez, Ferguson
Danielle Golinski, Wyndham
John Yost, PNC
Blake Thomas, USAA
Champion of Customer Loyalty:
Victoria Dravneek, PNC
Brad Anderson, Hilton
Anil Mansukhani, MGM
JR Slubowski, Kobie
360-Degree Supplier:
Platinum: Capillary
Gold: Kobie
Silver: Phaedon
Bronze: Bond Brand Loyalty
360-Degree Brand:
Platinum: TIE - TELUS and CAVA
Gold: PetSmart
Silver: Bank of America
Bronze: Taco Bell
"The Loyalty360 Awards continue to highlight the incredible innovation, strategic thinking, and customer-centric focus shaping the future of loyalty,” said Carly Stemmer Ivory, SVP, Loyalty360. “This year’s finalists and winners demonstrated how brands are evolving beyond transactional engagement to create more meaningful, personalized, and emotionally connected customer experiences. We’re proud to recognize the teams and individuals driving that impact across the industry.”
For more information on Loyalty Expo or the Loyalty360 Awards, contact Carlystemmer@loyalty360.org.
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us @Loyalty360.
About Loyalty Expo
Loyalty Expo is a VoC-driven, best-practice-focused customer loyalty and reward conference. Market leaders share their experiences and insights on customer retention strategies and trends. In addition, the Expo provides the knowledge necessary to guide customers on the path to loyalty and has earned a reputation as one of the industry’s premier events.