Marketers get data – or at least they get the importance of data. Data answers questions such as:
Can you help me understand my customers?
Which customers are my best customers and why?
How can I find profitable new customers?
How can I sell more to existing customers?
How can I retain my existing share of each customer?
How can I increase the velocity of my sales?
How can I integrate my marketing through all available channels?
How can I maximize the impact of my marketing....