If you’ve ever flown on Virgin America, you know from the moment you enter the aircraft that you’re in for a different kind of experience. For starters, they have purple lights along the top of the cabin that give off a very soothing, modern vibe. At TUCON 2013 in Las Vegas this past fall, TIBCO CEO Vivek Ranadivé talked about the Virgin America experience and how important it is for businesses to set themselves apart from their competitors. He called it, &ldquo....