Getting the basics right in retail means transparent pricing, understandable offers, and good service and product availability. Most retailers have these down by now and are consistent across the web or the store. But competition never lets us rest on our laurels for very long. In retail, the new battle is over the use of technology to take the game to the next level.
The Path Behind Us
Technology, however, can be a roll of the dice. The path behind us is littered with so-called game....