Last week, the New York-based brand engagement and customer loyalty research consultancy Brand Keys released the results of its 21st annual Customer Loyalty Index.
This latest Index was the product of input from 40K+ U.S. consumers, aged 18 to 65, where respondents self-selected both the categories in which they are consumers and the brands for which they are among the top-20% of customers. You’ll likely recognize these individuals – they’re the coveted....