By Jeanne Roué Taylor
There are few topics hotter than Big Data. There are few professions being transformed by Big Data more than marketing, with the conversation rapidly shifting to customer engagement through loyalty programs; these include mobile, social, and other channel data as part of an omni-channel loyalty platform. Just as quickly as we digitize our world, we figure out how to use newly liberated data to find and keep more of our customers. At least that’s what we....