Technology will continue to play a powerful role in the future of medicine, not just in the direct delivery of care, but also in communication within the care system. This includes doctor/patient interactions, which are diversifying away from strict reliance on the exam room. Health plans are taking notice, with a shift from some limited pilots of telemedicine to broad based rollouts by insurers including WellPoint and Aetna.
GfK has been seeing a similar phenomenon, as shown in our recent....