On Earth Day, 1971, Keep America Beautiful ran the now-famous PSA – “The Crying Indian“- for the first time. It had a stunning effect on the populace, and shined a much-needed light on the behaviors that cause pollution. We are faced with a similar watershed moment. But instead of trash littering our rivers and streams, we are entering an era of “digital and content pollution.”
Our consumptive behavior has led to a tidal wave of bad content....