The holiday season is upon us. It’s the time of year to give thanks and celebrate with those we hold dear.
So how does this translate to loyalty marketing?
For loyalty marketers, the customer is the person we hold dear. We know that establishing a trusting, mutually beneficial relationship with our customers is the key to year-round success—and it’s a year-round effort. But there is also a special loyalty marketing holiday that can happen at any time…the ....