Having been in the customer engagement and loyalty industry for the past 18 years, we come across this question pretty regularly … “Should we launch a customer loyalty program?” The fact is, the decision regarding a new customer loyalty program should not be the question, but rather the answer. In fact, it can be one of many answers. The real questions are, “Should I be trying to deepen my customers’ level of engagement, and how can I accomplish that?&rdquo....