It has been a while since I last penned a piece. Summer (for those of you who have kids) tends to be a time when the challenges of balance come to forefront. The challenge of balancing the logistic complexity of four kids, a family and a business is much akin to the challenges of modern marketing, and more specifically the challenges of brand loyalty, customer experience and engagement. Once you think you've figured out how to get your kids to all of their camps, clinics and other....