LIDS has its head firmly in the loyalty marketing game thanks to some recent investments in technology. “We’ve moved into a new corporate office which allows us to use the latest technology available to connect with our brands, leagues...Read More

Too many experts, too many choices, too much technology, too much data, too much media, yet it seems fewer and fewer real choices. As we have discussed in the past, there is a great opportunity to create unique engagement and loyalty between...Read More

When I sat down to talk to Mike Mansbach, CEO of customer engagement and insights platform Punchtab, one thing became very clear: The two of us were trying to understand the new marketing paradigm and provide value for Punchtab’s customers...Read More

I hope everyone has a relaxing Labor Day weekend! I get to spend two or three days confined to a camp grounds surrounded by other campers and four children under 10. Not sure that is the respite I’ve been promised – Labor Day may be...Read More

It has been a while since I last penned a piece. Summer (for those of you who have kids) tends to be a time when the challenges of balance come to forefront. The challenge of balancing the logistic complexity of four kids, a family and a business...Read More

As we completed the inaugural Loyalty Landscape: State of the Industry report and Loyalty360 awards in March, we were impressed with the depth and breadth of the responses. Coming out of the research, we added a sixth C to the Five C’s ...Read More

            With winter making its last stand, I am itching to switch gears, quit railing on the airline industry for its confusing and myopic customer loyalty practices.  One of my key words for the new year was...Read More

It continues to amaze me the opaque nature and arcane rules that govern frequent-flier and airline marketing programs in general. I had the privilege—or nightmare—of dealing with Delta reps to change a ticket that I had purchased last...Read More

Well, 2014 is in play now as are the Denver Broncos who will hopefully win a playoff game this year─thereby ensuring the Johnson household is a happy one. Oops! Never mind, wrong topic. Yet the thought of Peyton Manning and the Denver...Read More

Early last year we presented the idea of the five C’s of loyalty: collaboration, content, community, commitment, and commerce. Loyalty as an idea and a discipline has evolved a great deal over the past several years and the pace of change...Read More