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You didn’t think you could achieve loyalty marketing nirvana without ideating, did you? Thinking is exactly what we’re doing on Day 3 of loyalty marketing nirvana—ideating and validating for effective event-driven marketing. Effective customer engagement is all about good, creative, and clever ideas. Start by brainstorming as many good ideas as you can, using the no-idea-is-a-bad-idea approach. Really stretch the imagination to create new initiatives. Then, think through....