M-commerce is well established in a number of sectors, but retailers in other categories have been slower to adopt it. As more people turn to smartphones to research and buy, what should retailers do to catch up? One upcoming category is DIY where m-commerce is currently at a low level compared to other sectors, but our research shows that the rate of growth is increasing. In the UK there was a 37% jump in reach for mobile DIY sites between February and March 2014, so it’s a good time....