While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel frustrated and downright foolish. Responding to your offer should be clear, simple and easy. With that in mind, consider these simple tips to make sure nobody feels like the butt of a bad joke when acting on your direct mail offers:
Make responding....