Is Real Time Marketing always the RIGHT Time?

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With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly investing in real-time solutions to engage with multi-channel consumers in the moment. According to research by Wayin, 98% of marketers plan to increase their real-time marketing budgets in the next year and 59% report a positive return on their real....