The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals.
Nearly 7 billion pieces of mail were sent by insurance companies during 2012, which accounted for 33% of the total volume tracked by marketing watchdog....