I have been working with retail panels for 14 years, but something I experienced recently marks a “first” in my career.
GfK is now tracking truck tire sales in southwest Europe. We started in the UK in 2012 and then with France and Italy. In June, we had a full year of data from the French truck tire panel and saw clearly the marked difference between “sales in” and “sales out” for truck tires.
In most industries, there’s not a big difference....