If you think 2014 brought great change to the world of marketing, just wait for 2015. Whereas this year’s conversations focused on listening to and knowing your customer, 2015 will pressure marketers to undergo the profound shift toward knowing what your customer will do next. It’s a progression driven by the various sources of data that allow fine-grained segmentation and help scored propensity models improve upon that segmentation. For marketers, 2015 is going to be a year....