“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner (former CEO of Disney)
It’s 2015 and our relationships with brands are deeper and more complex than ever. Social media has given us even more exposure to the brands we love (and sometimes those we don’t) by providing a platform for two-way conversation with them.
We are interacting with brands in more ways than we....