Lead generation is a top priority for manufactures. That may be stating the obvious, but if you work within the manufacturing industry, you know there is fierce competition for a limited pool of customers – the same customers that your competitors are after.
So what are some of the techniques industrial companies are using to fill the sales pipeline? According to a 2014 benchmark report by Cultivate, 62% of manufactures rely on referrals. This is no surprise. After all, your current....