Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, thousands of files, and over 61 million records for their Annual Marketing Data Benchmark Report. The findings were an eye-opener:
64% of records did not include a phone number.
Only 35% of emails were classified as functional.
88% of business records analyzed were lacking basic firmographic data (industry, company revenue, number of employees).
Additional Findings at a....