You may think you know your customers, but according to a new study by IBM, nearly 80% of consumers stated that brands really don’t know them. By now you know that this is the age of the empowered consumer. You need your customers more than they need you, but if you don’t really know them, they will quickly find a competitor who does.
Other findings from the study reveal that:
Only 22% of consumers say the average retailers understands them as an individual
Only 37....