As direct marketers, we’re all looking for an edge, even just a slight adjustment to the offer, copy or design that will lead to better response rates. Would you believe me if I told you that something as simple as one sentence, just five little words, has the power to lift results by 20%? The key is direct mail testing.
When we engage with clients, the bar is typically set at achieving double digit improvement in response rates, at least 10%, compared to past campaigns. While....