By Jeanne Roué Taylor
Beaches, believe it or not, are a fantastic way to analogize customer engagement, Big Data and right-time marketing. Everyone loves the beach and its complex interaction of soil, wind, sea, geography, and physics. It has a course-grained scale like wave breaks and dunes, and is also very discreet at the level of drops of water and grains of sand. It has periodic events like storms and long-term interactions like erosion. Studying a beach thoroughly....