When developing a reward collection, there’s a well-known rule of thumb that says, “If you put an Apple product in the mix it will be very popular!” Well, maybe not so much with the Apple Watch.
I’m not knocking Apple. I have no doubt that long-term it will probably be a big hit. However, recently I read an article in Forbes that questioned the popularity of Apple’s latest product. After reading this, I sent it over to Mike, one of our....